With a few developments in recent times, Nigeria is still setting the pace in technological developments in Africa and indeed the Middle East and African emerging markets. This is as Nigeria can now join a few other countries of the world to provide its citizens the opportunity of watching the 2010 World Cup LIVE broadcasts on their cell phones.
This opportunity was facilitated by a recent partnership between DStv Mobile, Nokia and MTN Nigeria to push the boundaries of entertainment by making compelling live TV available to Nigerians on their mobile devices.
Announcing the partnership last week in Lagos Nigeria, the partners said that with the launch of the Nokia 5330 Mobile TV Edition, Nigerians would be able to watch 3 LIVE Super Sport channels and all the sporting action in the palm of their hands.
The deal means that Super Sport, the exclusive pay tv broadcasters of the World Cup will now be seen on an additional platform apart from the traditional television space.
The interesting aspect of this offering is that it would provide solution to the awkward broadcast times of the world cup games, as most games would be played when Nigerians are either in their offices, work or in traffic. However, the DStv Mobile runs only on MTN network.
The Nokia 5330 Mobile TV Edition is an entertainment hub that combines mobile broadcast TV (DVB-H), social networking, music and gaming in a compact 3G device.
The partners said the desire to team up in providing the mobile tv was fuelled by the rise of mobile broadcast TV consumption and the forecast that by 2012 there would be over 300 million people worldwide watching TV on their mobile phones. For instance, General Manager, DStv Mobile, Mr Mayo Okunola, noted that “Africa is making waves in the new and exciting area of Mobile tv and Nigeria is leading the way. We at DStv Mobile strongly believe in the importance of mobile television in the Nigerian market and the effect our success will have on the global stage.”
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