Earlier this year, Tuks Magazine announced: “We would like to introduce the first sneaker 100% made in Africa. SAWA sneakers are born from the energy of African cobblers who, together with us, are challenging the traditional North/South industrial flow (raw materials from Africa transformed elsewhere into finished goods). SAWA sneakers are made in Africa with materials from Africa. The shoes are now in selective shops around the world: Dover Street Market in London, Comme des GarÃ§ons corner in Tokyo, BlackBlock in Paris,Wood Wood in Berlin, Copenhague and Vienna, etc.”
“The SAWA story belongs to a different kind. It is a story about people, a story about a challenging economy against the North to South flow. Purchase raw materials in Africa and transform them in finished goods… in Africa! We don’t promise to donate part of our income to some charity association for each pair of shoes purchased, nor to built a pipeline towards Manhattan. Our shoes are made in Africa and will be made in Africa as far as you will enjoy wearing them. This is the only promise we make. We spent time in Africa working on the brand, grasping the spirit of it. “
Sawa was launched by 3 friends:
Fabio Di Iorio, 34 years old. Fabio has acquired a solid background in product development and shoes design from its time with Adidas in Germany and Le Coq Sportif in France.
Frederic Barthelemy, 38 years old. Frederic still maintains a day job in banking. He has worked in London, New-York and Paris.
Mehdi Slimani, 34 years old. Mehdi has worked for 10 years in Finance departments of major corporations in Brazil, China and France before managing to make a career move working as a product manager for Le Coq Sportif. Frederic and Mehdi originate from the same place in France (the Ardennes) and used to attend the same school. They met Fabio thanks to Le Coq Sportif.
Sawa Sneakers are Vintage Inspired, all sneakers are made from products from around Africa! Indeed, the courts are made in Sawa Douala, Cameroon (Sawa is the name of the indigenous ethnic group of coastal Douala). The materials for the Canvas are from Cameroon, rubber Egypt and Morocco and Nigeria for leather
Sawa is for everybody. We are not listening « fight the Power » from Public Enemy while creating the brand neither were we attending a political meeting. In a nutshell, SAWA is neither fair trade nor a one community brand. Sawa is a brand that decided to bet on a continent that is too often considered as a commodity exporter or at best as a consumer market.
AlterMundi, 5 blv du Temple, 75003 Paris
Black Block, Palais de Tokyo, 13 Avenue du Président Wilson, 75017 Paris
Amnesty International Boutique, 76, boulevard de la Vilette, 75019 Paris
WESC, 29 rue d’Algérie, 69001 Lyon
Neiwa, 43 Rue des Filatiers, 31000 Toulouse
Dover Street Market, 17-18 Dover Street, W1S 4LT London
Comme des Garçons
Soula, 185 SMITH STREET, BROOKLYN, NY 11201
Wood Wood, Krystalgade 7, 1172 Copehagen
Wood Wood, Rochstrasse 4, 10178 Berlin
Wood Wood, Zollergasse 29, 1070 Vienna
Ginette Concept Store, Convivum 5 Building – Gemmayze Street – Beirut Lebanon
Strangelets, 87 amoy street, 069906 Singapore
Société Anonyme, Via Niccolini 3/F , Florence
UP TOWN, Via Contrada Santa Croce n.16, 47890 SAN MARINO
For More Info; firstname.lastname@example.org