The Google Online Marketing Challenge is a global online marketing student competition open to any higher education institution from anywhere in the world.
The global winners and their professor receive a trip to the Google Headquarters in Mountain View, California to meet with the AdWords team. Regional winners and their professor receive a trip to a regional Google office.
This is a great exercise for undergraduate or graduate students in classes such as advertising, ecommerce, integrated marketing communication, management information systems, marketing or new media technologies. In the previous editions Google had more than 20,000 students competing from more than 60 countries.
The goal for students is to create an effective online marketing campaign in Google AdWords.
Students can register and compete till the 10th of June.
Professor registers for the Challenge and divides the students into groups of 3-6 members.
The groups recruit a small-to-medium business or NGO, who has a website but doesn’t currently use AdWords or has not used it in the last 6 months.
Each group works with the business or NGO to set up an AdWords account (must be in US dollars and with no billing info), registers it in the Student Dashboard and structures an effective online marketing campaign with the free online credit for Google AdWords worth US$200.
During a 3-week competition window, the groups create, optimize and refine their campaigns. In addition to building the campaign, they must upload two competition reports to the Student Dashboard – one before they begin and one after the campaign ends.
Google and a panel of independent academics from all over the world select the winning teamsbased on the success of their campaign and the quality of their competition reports. Students can compete over any 21 consecutive days between January and June. Remember – professors should allow sufficient class time to cover online marketing and Google AdWords, and time for students to recruit their businesses.
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Teams working with an NGO will be considered for the NGO Impact Award.
Global and regional winners are communicated to all participants in July.