By Sotunde Busayo

Cape Town’s Hajra Cassim, a trained Director on the Film Industry Learner Mentorship (FILM) MICT SETA- recently emerge the winner of the Not for profit Digital Innovation Award at the ITU Telecommunication world 2011.
The award, which was organized by the United Nations Telecommunication Union (ITU), earn the South African woman 8500 Swiss Francs (about R 75,000) for pitching the mobile-content generation ‘showmemobi’ to an international investment panel, global leaders and international audience via the internet.
A former graduate of Bandwidth Barn, Cassim was among the 45 finalist from 22 countries from around the world.
“Our pitch fortuitously captured the essence of the entire conference, that captivating content essentially drives the uptake of technology, as the channel attracts more and more users,” Cassim said.
The pitch, Showmemobi, which earn Cassim the prestigious award is set to launch at the end of this month.

Showmemobi is a Sallywood project’s own mobile content channel on the Bozzamobile content platform where 5 minutes mobisodes (a drama, serial or soaps) of entertainment are written and produced by Sallywood project trainees.

The project (Sallywood) was created to empower young media entrepreneurs.

Speaking on the project, the single mother of a four year old any said, “I love ICT and I love making movies, so it is a perfect way to marry my passions.”
“Through showmemobi, we want to empower people who are marginalized to tell and sell stories through film electronic and digital media stories that touch and transform lives and in the process create employment for emerging micro entrepreneurs who generate the content.” She said.