The site had a visible presence in South Africa in the late 90s but pulled out of the country for unknown reasons. Now the company wishes to make another play for South African audiences.
Yahoo has a presence in key emerging market BRIC countries, including Brazil, Russia, India and China. It does not have a dedicated presence in any other African country, besides North Africa.
Already a Twitter account with the name @YahooNewsSA has been setup with a modest following. The account’s bio reads: “Yahoo! South Africa brings you in-depth coverage of news from South Africa and around the world including finance, sport, entertainment and breaking news”.