I recently caught up with Vytas Paukstys, Co-founder and C.E.O. of Eskimi.com, a Lithuanian mobile social network with a strong Nigerian user base. With over 4 million + users globally, Nigerians make up about 50% of the startup’s userbase at about 2 million +. The mobile social network is also popular in African countries such as Ghana and Kenya.
From my interview with him, one things is clear:
- A strong focus on Nigeria’s feature phone users pays off. As majority of Nigerian mobile users are feature phone users, this is more often than not, a winning strategy.
In the interview, we talk growth, competition and his vision for Eskimi by year end 2012.
Check out the G+ Hangout interview below:
Eskimi is also looking for developers, particularly those involved in mobile gaming and community products who can develop products that can be promoted to Eskimi’s audience. With over 2 million users in Nigeria, this would be a unique opportunity. For more information, click here.
You can also check out their presentation for developers below: