Read this inspiring story about a New York-based Senegalese entrepreneur, Magatte Wade, who is committed to providing and redefining “well-executed” African brands.
She says, “My biggest pride was to know that it was possible, that the vision I had was possible and my vision was that the world is hungry for well-executed African brands…”
Wade is the creator of multi-million dollar U.S. company Adina World Beat Beverages, which makes drinks based on traditional recipes from around the world. She is now building a new company, Tiossano, a high-end skin care line based on traditional Senegalese recipes in New York.
Her goal is to inspire others, so that in the next 10 years there is an African company among the top 100 global brands. Click here to read more.