New York, NY January 2012 – Arik Air, West Africa’s largest commercial airline, and Africa’s fastest growing airline, has appointed C.Moore Media International Public Relations (CMM) as Agency of Record (AOR) effective immediately.
“We have worked with C.Moore Media on small projects, and were impressed by their expertise in the US combined with their knowledge and awareness of emerging markets like Nigeria. They achieved incredible results for Arik Air on these small projects” said Robert Brunner, VP America’s for Arik Air.
“We want to increase our PR activities, and based on C.Moore Media’s understanding of our business, and insights into our competitive advantages, the agency is the obvious choice. They will be an invaluable asset in telling the Arik Air story, and we have many great things to talk about”.
The Arik brand is synonymous with efficiency, customer-commitment, adherence to aviation policies & standards and an avant-garde in providing quality aviation services. As a result of Arik Air’s growing reputation and demand, the airline provides the only non-stop flights between JFK and Lagos, with connections from Lagos and Abuja to many African destinations such as Accra (Ghana), Monrovia (Liberia), Dakar (Senegal), Banjul (The Gambia), Cotonou (Benin), Ouagadougou (Burkina Faso), Bamako (Mali), Freetown (Sierra Leone), Luanda (Angola) and Johannesburg (South Africa).
At the core of its efforts, C.Moore Media will create a robust and strategic communications platform that will bolster Arik Air’s position as Africa’s fastest growing airline. The communications platform will include traditional, online and social media. They will also work on raising the profile of Arik Air especially within the US business community, which demonstrates continued interest in connecting with the continent due to impressive economic growth forecasts in the region.
“We are thrilled to partner with Arik Air to boost their profile and increase the awareness of the airline in the marketplace. In a short period of time the airline has achieved impressive growth, and we are honored to be selected to assist them with a creative, results-driven, news bureau styled program” said Claudine Moore, Founder C.Moore Media.
For further information contact: Claudine Moore T. 646 489 6632 E. Claudine@cmooremedia.com
About Arik Air
Arik Air is West Africa’s largest airline, and operates mainly from two hubs at Murtala Mohammed Airport Lagos and NnamdiAzikiwe International Airport Abuja. It operates a fleet of 23 state-of-the art regional, medium haul and long haul aircrafts including two Airbus A340-500 making the airline the first operator of this particular type of wide-bodied aircraft in Africa. The airline currently serves 21 destinations in Nigeria and flies to 12 destinations including London Heathrow (UK) and New York JFK (USA). The airline operates a combined number of over 120 daily flights from its hubs, and has been Africa’s fastest growing airline for the last two years.
Website: www.arikair.com Twitter:@ArikAir
About C.Moore Media
C. Moore Media (CMM) is a boutique international public relations and communications consultancy specializing in corporate communications, media relations, strategy, and branding in the general, multiculture and emerging markets. The company is headquartered in New York, and founder Claudine Moore has received many business awards including: The Network Journals ’40 under Forty’ US Achievement Award (2011), and honored on the prestigious UK PowerList: Britain’s Top 100 Most Influential Black People (2010).
Website: www.cmooremedia.com Twitter:@CMooreMedia