(Courtesy of marcopako ï£¿)
Facebook is another great social media network for businesses. There are about 400 million Facebook users, with up to 50% of them actively logging in on a daily basis. This opens up a huge customer base for you. It is simple and easy to set up a page for your business, but the page requires a regular logging in to check for customer inquiries and service issues. Because of this, Facebook may not be the best option for a B2B business as it is all about customer-business interaction. Facebook does allow for a much more customizable interface, with abilities to create pages with blogs, video uploading, promotions, contests, and information pages, even ecommerce functionality. A con on Facebook is that unless you are a well-known brand, you may need to buy ads through Facebook to get more “Likes” on your page. Facebook also places a limit on the number of friends – 5,000 friends and you must create a fan page.
(Courtesy of Bruce Clay, Inc)
Google Plus is another up and coming social media platform. While it is still new to the scene, it was formulated with businesses in mind from the very beginning. Google+ pages are also easy to create and maintain. Right now, due to its novelty, Google+’s options are somewhat limited. However, it is a sure thing to bet that with time, Google will add more functions to its social media platform in the form of ecommerce functionality. There are nowhere near as many users of Google+ as there are of Facebook and Twitter yet, but this is sure to change as people start to look at and expand to new platforms, and as Google adds more innovative features.
The question all comes down to what social media platform you should use. Ideally, the answer is all three. Each platform differs in ways that lack in its counterparts, so that the sum is ultimately better than the parts. High speed internet providers in my area use what’s best in terms of where the people are at. Most high speed internet providers in my area advertise on Twitter and Facebook rather than Google Plus.