The Love me, Love me crooner becomes the first ever artiste in the whole of Africa to be signed by Pepsi. She is also said to be working on the commercial which would be launched very soon.
This endorsement deal was inked about a month ago with her management company (323 Entertainment), prior to joining Mavin Records.
She joins mega-rap star Nicki Minaj, who also recently landed her multi-million dollar deal with Pepsi. While, Nicki is the new international face of Pepsi, while Tiwa is the African face.
She joins the league of international stars who have gotten such endorsements in the past such as Michael Jackson, Ray Charles, Janet Jackson, Aretha Franklin, Britney Spears, Christina Aguilera, Mariah Carey, Kanye West, Aishwariya Rai-ex Miss World and Amitabh Bachchan in India.