Mo’hits will never die and will continue to live onsaid Don Jazzy in a recent interview with ThisDay Style. In the interview he talks Mavin, sining Tiwa Savage and satisfying international demand for African music. Check out the interview below:
The birth of MAVIN signifies a new era for you. How do you feel about it?
I feel gingered and ready to work as always. Nothing stops. We will just keep working. I’m excited because things look beautiful so far for a new company. I am the kind of person who always looks forward to what he does. MAVIN is like a new child for me and I am so excited about it. On the day we launched I could hardly even sleep.
There have been a lot of speculations and wild rumours; could you clear the air as to real reason behind the breakup of the record label?
Most of the things out there have been fabricated. I have not even been giving interviews until after the launch of MAVIN so where the stories came from, I do not know. There was no major problem behind the split. D’banj and I just decided we wanted to branch out and try different things musically and professionally.
The dictionary definition of the MAVIN means someone who is dazzlingly skilled in his field an expert so to say. Was there a particular reason to the choice of this name for your record label? Were you perchance trying to pass a message to your fans?
Yes! You always think hard when creating a company. You think about what beat describes you or the company or how people see you as. So MAVIN meaning genius kind of sounded sexy (Laughing) although people have been complaining that we are forcing them to read the dictionary for the meaning of the MAVIN and even Solar Plexus, the name of the new album. Everybody has his or her own unique skill in life, whatever it is you do, don’t just be amazing at it, be a MAVIN at it.
There’s a fresh addition to the group in person of Tiwa Savage, a clear diversion from the all-male feel of the group. If at all an addition, why a female artist, and why Tiwa Savage?
Even at, I wanted to sign a female artiste but the opportunity never really came up. Tiwa and I have a connection musically. We work well together that’s why she was first choice to get activated.
Do you have any plans to push MAVIN deep into the international market? And do you intend to go about it?
Yes we all definitely want to grow. And we intend to go about it one step at a time. Slow and steady wins the race. We are Nigerians and this is our base but African music is hot in the world right now so we must meet that demand too.
Where did you draw inspirations from during the creation of Solar Plexus?
Well the name itself actually came from my dad. He loves winding us with big grammar. The inspiration for the album itself came from God. I just wanted to make songs that were different from songs out at the moment production wise. Although I played with sounds not common in the Nigerian market now, I am glad it’s working fine meaning we Nigerians are now opening up our ears to alien sounds little by little.
Seeing as the album was created just a little while after the breakup of records, how were you able to concentrate in the midst of all the mayhem?
It wasn’t easy. But I am someone that doesn’t have any trouble and don’t like trouble each other. I have built myself up in a way that not a lot of things bother me. There is nothing you can’t achieve with hard work and prayers. I always just try and let the music do the talking.
Is there any possibility of reconciliation between you and D’banj, not only in terms of the brotherly friendship that existed between you but also to create music?
(Laughs) Who said we quarrelled? There can only be reconciliation when people have quarrelled before. We are good. We even worked together recently on the ‘Oliver Twist‘ remix and performed in New York.
Is Don Jazzy a musician or a producer?
(Laughs) All of the above.
A last word on the death of Mo’Hits any regrets?
None. No matter how much people call it that, it actually can’t die. The great songs we made as will outlive you and I. Mo’Hits lives on in every one of us.