African mobile ad network, Twinpine marked its first year since its commercial launch recently. Since inception, the company has delivered ads for leading brands including Nokia, MTN, Pepsi and Guinness and partnered with over 30 top ad agencies on the continent. The company also hit an impressive milestone of over 500 million monthly ad impressions on its network.
Twinpine also recently won a $60,000 grant from the popular Nigerian entrepreneurship scheme, Youth Enterprise with Innovation in Nigeria (YOUWIN) which supports entrepreneurial youth in Nigeria, encouraging them to develop and execute business ideas that lead to job creation.
“With over 84 million web-enabled mobile devices in Africa, there’s a major opportunity for brands to engage more effectively with target audiences around the continent. However, what we saw initially were campaigns failing to reach the right audience because there was no strategy to the development and placement of the ads. They could appear on any site which may, or may not, match the target audience,” said Elo Umeh, CEO at Twinpine. “Our successes in our first year of operation are testament to our bespoke approach to mobile ad campaigns – delivering true ROI to brands and publishers and enabling them to increase conversion rates and, ultimately, make the most of mobile.”
Twinpine has also heled grown the local mobile ecosystem by kickstarting its relationship with local leading premium publishers through though offer of a free mobile site.