Global telecommunications company, Etisalat has launched what it calls “the world’s most comprehensive mobile commerce service” In Nigeria. Through the service, Nigerians now have access to a mobile wallet application with a range of mobile banking and transaction services.
The service in accessible in the country’s 3 main languages; Igbo, Yoruba and Hausa on both smart phones and basic phones. The company has also incorporated ISO 1- compliant security features to prevent fraud.
According to the company, “this is the first time in the world when customers can access a Mobile Commerce service of multiple schemes and banks through the intuitive user interface installed directly on consumer SIM cards.”
Using the mobile wallet application, customers can: pay bills and pay for goods and services, receive money and send money to friends and family, send and receive money to their bank accounts, top up their own airtime account or top up someone else’s account among others.
Speaking on the launch, Ahmad Julfar, Etisalat Group’s Chief Executive Officer said: “This represents the latest chapter in our work to develop innovative mobile solutions for our global customer base. For any market in the world, the combination of services we are providing would be exciting, and when set in an African context, the implications are especially profound.
“With a potential customer base of over 180 million people in Nigeria, many of whom have never had access to formal financial services, we believe that Mobile Commerce has important consequences for the future of banking in Africa and globally.”