The world’s largest independent mobile ad network, InMobi rceently put together a deck on usage and preferences of the mobile web and apps in Nigeria. The deck contains some interesting facts and figures on mobile web and apps usage in the continent’s largest internet market.
Findings were gathered from about 1007 respondents in Nigeria via The InMobi network.
Interesting findings include:
- That Waptrick and Google tied as respondents’ favourite destination for accessing mobile content at 6%. Facebook came out tops at 27%
- That Facebook, 2go and Opera Mini were ranked highly as Nigerians’ most visited mobile sites
- That 91% of Nigerians ranked sharing with friends and family as the most useful functions of mobile apps and sites
- That 95% of respondents indicated that they are willing to pay for apps