Social Pro Clubs is about to become the next coolest thing across university campuses in Kenya. The initiative inspired by the spectacular growth of social media in business and communication in Kenya, seeks to develop a talent pool of graduates with a solid understanding of digital media to bridge the knowledge gap and demand there is today for people with skills and expertise in various disciplines of social media.
According to Muthuri Kinyamu, business director at Social Edge Africa, “The core objective of these clubs is to teach, educate, create awareness and impart knowledge & skills of social media to the university students. This will ensure students understand how to tap into the potential online and approach social media as a business & communication tool and a teaching aid to lecturers. These clubs will enhance collaboration, exchange of ideas among the students and the industry and nurture creativity because students especially shall be exposed to the limitless possibilities online”.
The clubs’ primary target audience is the university students countrywide and the youth between 18 to 25. The secondary audience will be lecturers, social media influencers and basically the Kenyan system and their perceptions towards social media.
“These clubs will bring together different social media enthusiasts, speakers, developers, lecturers, bloggers, industry experts, digital agencies and organizations who have immensely contributed to the growth of social media in Kenya”, says Muthuri.
The Social Pro Clubs will kick off in these universities first, then spread to other campuses across Kenya: University of Nairobi, Strathmore University, USIU Kenya, Multimedia University and Kenyatta University.
This initiative is endorsed by the ministry of information and technology and Dr. Bitange Ndemo; the PS at the ministry will be the chief guest at the launch of the social media clubs on the 11th of October at the University of Nairobi, School of Business.