StarTimes Nigeria, a joint venture between Nigerian TV Authority and China’s StarTimes media group, has grown its subscriber-base to 900, 000, the company’s CEO, Joshua Wang has said.
In July, StarTimes claimed 750,000 subscribers from 8 cities in the country: Abuja, Lagos, Ibadan, Port-Harcourt, Kano, Kaduna, Benin City and Onitsha- a number that has grown to the present figure due to the addition of two more cities.
StarTimes, pioneer in Digital Terrestrial Television (DTT) solution in China and Africa, has made bold its resolve to reshape pay TV in the country. To further increase its reach in a country where most Africa pay-TV attention is usually focused on MultiChoice and its DStv satellite operations, Wang says StarTimes will extend its broadcasting coverage to an additional 26 cities before 2013.
StarTimes intends to provide wider platform and opportunity for local content providers, as well as bridge the gap between the rich and the indigent in terms of access to information, education and entertainment, and thereby increasing the interest of other potential investors in various sectors of the country.
He adds that the company plans to increase the number of channels to 80 by the end of this month. StarTimes has similar activity underway in Rwanda, Burundi, Uganda, Guinea, Tanzania and Central Africa.