Bharti Airtel has announced that it has crossed over 60 million-customer mark in Africa. With operations in Nigeria and 19 other countries across Asia and Africa, the Telecom operator recently moved higher in global rankings to become the fourth largest mobile operator in the world in terms of subscribers, with over 20 million active mobile subscribers in Nigeria and about 40 million subscribers in other African markets.
It added 10 million customers across its operations in 17 African countries in less than 12 months of crossing 50 million-subscriber base.
Airtel Africa’s Chief Marketing Officer, Andre Beyers, said “since launching the Airtel brand in Africa in 2010, Airtel has been on a steady growth path. The ability to communicate with each other is no longer a privilege on this continent, but a necessity. Airtel remains committed to ensuring that it continues to provide innovative and relevant communications solutions to all, which positively impacts as many lives as possible”.
Beyers further explained that access to telecommunications plays a crucial role in driving economies within Africa. He said this includes access to both voice and data services. The biggest transformation on the continent is in bridging the digital divide and connecting the continent to the rest of the world.
With the recent launch of Airtel Money- Airtel’s mobile money platform, in Madagascar and Burkina Faso, the product is now live in 14 countries across Africa. The service, allows communities to take maximum advantage of the mobile commerce reality sweeping through the industry by enabling them to conduct a range of financial transactions quickly, securely and easily.
The telecommunications firm claims to have achieved maximum success in the provision of good environmental services, stressing that it has undertaken a series of “green” initiatives that deliver tangible results.
According to the company, over the last year, it has reduced the number of sites running solely on diesel by more than 50 per cent through the use of innovative models such as a Hybrid Battery Bank.
Airtel posited that by 2013, it would completely eradicate the constant use of diesel to power its network. This means no site will rely solely on diesel power 24 hours a day.
“As a global company we need to ensure that we stay committed to the long-term well being of the environment in order to be truly successful and make a positive impact on the community.
“Reaching this goal will be a huge accomplishment for us, and we intend to do whatever it takes to ensure that we completely reduce our dependence on diesel power and instead focus on alternative forms of energy like solar power,” Beyer stated.