South African Tourism (SA Tourism) and global payments technology company Visa have signed an agreement to promote the country’s tourist attractions to an international audience. The signing is accompanied by the launch of the “South Africa and Visa Welcomes You” campaign, a campaign geared towards amplifying SA Tourism’s existing efforts to promote South Africa as a travel destination for tourists and promote the use of Visa cards by visitors.
“As a major contributor to South Africa’s gross domestic product, the tourism sector is key to unlocking economic growth and our aim is to put efforts behind articulating South Africa’s advanced electronic payment network, which supports payments by Visa cards,” said VISA South Africa’s Country Manager, Mandy Lamb.
Visa’s latest Tourism Outlook on South Africa report – released in September – showed that tourist arrivals to South Africa rose 3% in 2011, despite tough global economic conditions. The country also recorded an increase of 10.5% in the number of arrivals during the first six months of 2012 compared to the same period last year.
According to Phumi Dhlomo, SA Tourism’s Regional Director, the alliance will see the two organisations combining their strengths to promote South Africa as the destination of choice and provide useful tips to tourists on how to manage their travel expenses safely and conveniently
“Our relationship with Visa is of a symbiotic nature and we see it as a long-term venture that will benefit the South African economy and position the country as Africa’s prime tourist destination,” he added.
The two entities plan to support the retailers’ end-of-year sales in January 2013 with point-of-sales visibility and card activation campaigns to drive visitors’ in-store. This will be used as a platform to promote the South African retail sector during the Africa Cup of Nations (AFCON).