Microsoft and Huawei have teamed up to launch a $150 budget smartphone called the Huawei 4Afrika Windows Phone. The phoen will initially be sold in seven countries across the continent. Microsoft is betting big on the continent. At present, the company’s window’s phone software has only 2% of the global smartphone operating system market.
Speaking on the partnership, Pete Cunningham, an analyst at research firm, Canalys said “Microsoft is a small player in smartphones and it needs as many partners as it can get and Africa is one of Huawei’s strongest markets outside of China.”
Microsoft also plans to partner with Nokia in the next few months to introduce two additional windows phones for the African market.
Speaking on the promise of the African market, Microsoft’s General Manager for Africa, Fernando de Sousa said:
“Africans are generally quite conscious of brand, quality and image,” he said. “We are being very clear that we are not going to be building something cheap for this market. What we want to do is deliver real quality innovation at an affordable price. Compared to some smartphones that cost $600 here, this is very affordable.”
The Huawei 4Afrika phone will be introduced via launch events in the following African cities: Lagos, Cairo, Nairobi, Johannesburg, Abidjan and Ivory Coast
What do you think about the Huawei 4Afrika Windows Phone?