The first property in Moguldom’s new Emerging Markets Division, AFK Insider will also develop subscription web apps that help entrepreneurs and investors reduce the complexity of entering and doing business in African markets. As Moguldom continues to launch additional brands around African travel and entertainment, the company aims to become the leading digital content platform across the continent of Africa in the next three years.
U.S. President Barack Obama said, “Many American entrepreneurs and business leaders are unaware of the tremendous trade and investment prospects in sub-Saharan Africa. ”
“We see ourselves as a first mover in Africa digital media and are well positioned for leadership,” said Jamarlin Martin, Chairman and CEO at Moguldom Media Group. “There has been no premiere resource in the U.S. that delivers information to people who want to do business in Africa. AFK Insider will be a vital resource not only for consumers and business professionals in Africa, but also for those interested in Africa business news and doing business in this exciting, fast-growing region.”
The new Moguldom Emerging Markets Division is central to the company’s strategy to transition to a global digital media company. The division will launch additional digital brands in entertainment and travel targeting Sub-Saharan Africa, including AFK Travel, a resource for travelers interested in exploring and experiencing premier locations in Africa to search for, organize and book luxury accommodations in the continent. In addition to meeting the needs of audiences, the division will provide creative services and advertising opportunities that allow brands to tap into the African market and emerging markets around the world. According to Nielsen’s Global AdView Pulse 2012 report, advertising in the emerging markets of the Middle East and Africa rose more than 30 percent last year.