Speaking recently at the unveiling of the Z3 smartphone in Lagos, Blackberry’s Territory Director, East, West, Central & Southern Africa, Mr. Charles Asinugo said: “Nigeria is key to our strategy to bring BlackBerry back to profitability. The Nigerian market is one of the strategic markets for BlackBerry. The appetite for mobile devices is enormous here and we see a lot of opportunities to develop applications in Nigeria.”
“We are no longer bleeding, we are beginning to recover. We have a busy schedule of product roll out, and we are poised to bring back Blackberry to profitability in 2016. We listen to our customers both in Nigeria and worldwide. We have got back to our roots by focusing on security and enterprises, and we believe that these will bring us back to profitability. We are also doing some partnerships and acquisitions,” he said.
“We are confident that the Nigerian customers will find the BlackBerry Z3 valuable. It has improved battery capacity. As part of our strategy to return to profitability, we have looked into pricing. Our devices will come down in price, but it does not necessarily mean that they are inferior. We are restructuring and restrategising, and we have streamlined our resources where necessary,” he continued.
Nigerians who buy a Blackberry Z3 smartphone this July will benefit from an exclusive app promotional offer where they will be able to download a selection of paid apps for free. The device is set to retail at authorised Blackberry partners across the country at a recommended N39,000 retail price. Key features include BlackBerry Hub, BBM, BlackBerry keyboard, time shift and story maker, BlackBerry 10 browser, instant previews and reply now, fast, easy sharing, FM radio and apps.
The BlackBerry Z3 features a stylish design with a 5’’ touch display, an unrivaled messaging and typing experience, exceptional battery life, is equipped with BlackBerry 10 OS version 10.2.1 and is Android app compatible.