Social network WeChat plans to launch a mobile micro jobs service, Money for Jam (M4JAM), targeted at job seekers in South Africa.
The project will launch in South Africa on 11 August on the WeChat instant messenger service.
“M4JAM breaks large projects into small tasks, empowering many geographically dispersed people to quickly and independently complete the tasks using their phones in exchange for payment”, said Andre Hugo, CEO of M4JAM.
“The value proposition includes completing tasks at a significantly lower cost than outsourcing to a traditional supplier, as well as directly accessing a unique and positive channel for continuous engagement with customers in real time,” Hugo added.
“We’re excited about our partnership with M4JAM because we’re now one step closer to realising WeChat’s potential in South Africa– to become a central point of contact for people’s lives, both online and offline”, said Brett Loubser, Head of WeChat Africa.