Kenya’s Equity Bank has partnered up with American Express to launch the first American Express Cards in Kenya. The bank now offers consumers Equity Bank American Express Green Cards and the Equity Bank American Express Gold Cards both of which carry rich rewards and benefits. Through the partnership, Equity Bank gains the exclusive rights to issue American Express cards in Kenya, Uganda and Tanzania. Equity Bank also acquires merchants on to the American Express network in these countries.
According to Andrew Stewart, Vice President and General Manager, Partner Card Services for Turkey, the Middle East and Africa for American Express: “This is an important milestone for our business and brings an opportunity to offer tailored products for Kenyan consumers characterised by outstanding rewards and benefits. This marks a key step in our growing partnership with Equity as we work together to meet the needs of a rapidly evolving payments landscape in the country.”
Speaking on the partnership, Equity Bank Group CEO James Mwangi said “our association with American Express, a world leading payments company, is therefore part of this mission to deliver nothing but the best card solutions.” He added that partnership is in line with the bank’s business strategy of becoming a one-stop international payment gateway and giving customers and partners the freedom of modern banking in today’s fast-paced world. “Our investment in a robust IT platform continues to pay dividends and gives us the opportunity to continue investing in products and services that suit our customers who are increasingly becoming technology-driven and seeking borderless and seamless financial services.”