The Africa Sugar Outlook Conference, held from April 28th to 30th in Nairobi, Kenya, has confirmed itself as the largest annual sugar industry gathering in Africa. Co-hosted by the Kenya Sugar Directorate, there were hundreds of participants and key speakers, including governments’ representatives, international experts, senior decision makers and industry leaders from Africa, the Middle East, Europe, Brazil, and Australia. The event explored future opportunities for the African sugar market, discussed new trade and financing strategies, and shared best practices and latest innovations in sugar production.
As the originator of sugar cane harvesting technology and a world leader in sugar cane harvesting solutions, Case IH confirmed itself as Gold Sponsor of the event for the fifth year in a row. The company, in collaboration with its distributor in East Africa, Toyota TUSHO, displayed outside the main conference hall a representative selection of its Farmall® and JX compact tractors, including four Farmall A units from 110hp to 140 hp, one Farmall 100 JX, and a JX90 tractor.
Patrice Loiseleur, Case IH International Agriculture Projects and Corporate Farming Manager, took part in the conference proceedings with a presentation of the full Case offering for sugar cane production. Focus was on the multipurpose Puma CVT Series tractors, which are the ideal solution for cultivation and road haulage, and on the key advantages of Case IH Austoft® 8000 Series of sugar cane harvesters. Loiseleur also highlighted the importance of the first class and dedicated service support offered to customers by Case IH and its network.
At the end of the three day conference, the company organized a special “side event” for the representatives of corporate customers and large agro-industrial farms operating in the sugar cane and bio-ethanol sectors in Africa and the Middle East. Invitees were offered an overview of Case IH offering and specific insights on the latest innovations with a guided walk around presentation of the products on display before joining the dinner offered by the company.
Case IH’s sponsorship of every edition of the Africa Sugar Outlook Conference is testament to its continued commitment to the sugar cane industry. Drawing on over 50 years of experience in this sector, the company offers the most advanced and reliable sugar cane harvesters available in the market, the Austoft® 8000 Series. These machines are the industry’s highest capacity sugar cane harvesters and ideally suited for the most demanding productivity and performance needs. In addition, the company offers the Austoft® 4000 Series, specifically designed for small up to medium sized landholdings or big plantations with reduced row spacing.
Case IH offering is complemented by a full range of equipment for sugar cane operations, including the renowned Steiger®, MagnumTM and PumaTM Series of high horsepower tractors, self-propelled sprayers, tillage and seeding complexes, balers and other attachments, and a line-up of precision farming solutions.