Kenyan telecom company Safaricom announced that it is prepared to release its triple-play set-top box by the end of this week. For telephone operators, triple play is delivered using a combination of optical fiber and digital subscriber line (DSL) technologies to its residential base. A set-top box (STB) is used at the subscriber’s home to allow the subscriber to control viewing and order new video services such as “movies on demand”.
This development has sparked interest from mobile analysts who believe that the additional options will give Safaricom an edge in the market. The company would call the device “The Box” and will retail for KES 3,499.
“It runs on Android software and will be equipped for high-speed Internet, HD TV, Video on Demand and gaming,” the company said in making the announcement.
Box customers and subscribers will also have access to all free-to-air TV channels.
Safaricom, Ltd is a leading mobile network operator in Kenya. The company, which is among the largest in Africa, believes that in East Africa, the growth of the mobile sector and the decline of standard television needs has enabled the addition of “The Box” into the market for those seeking to watch their favorite TV shows, participate in gaming with friends and increase the overall market share of Safaricom in previously small sectors.