Nigerian owned Afrotalez, an educative app that promotes African traditional stories, is set to launch a follow up of its first episode this quarter.
Launched in October 2013, the first episode of Afrotalez, ‘the Tortoise, the Elephant and the Hipopotamus’, has so far seen over 50,000 downloads. It also won the Best Entertainment App award at the MTN Nigeria App Developer Contest in 2014.
Founder of Afrotalez, Elizabeth Kperrun revealed that unlike the first episode which was completely free, the second episode will be monetised through a single in-app purchase per episode.
According to Kperrun, the apps will be free to download, but at a certain point, the stories will pause and parents will need to make an in-app purchase to proceed in the story. The in-app purchase will also unlock a few special puzzles and extra content.
The interactive Android app tells African folktales, with an aim to also improve the mental capabilities of young kids between the ages of 3 to 9.
As a result of the app being globally accessible, Afrotalez has received thousands of downloads outside of Nigeria, which is its biggest maket. With increased downloads from accross Africa, Kperrun hopes to expand to other African countries within the next three years, picking locally relevant folk stories and adding them to the the Afrotalez collection.