Global research consultancy, TNS has announced an exclusive and wide-reaching strategic mobile research partnership with GeoPoll, the world’s largest mobile survey platform.
The new partnership will see TNS and sister company, Kantar Media, join forces with GeoPoll to deploy a new range of research products and services intended to deepen and improve market research in Africa.
Their move to improve market research in Africa will give TNS access to GeoPoll’s platform and user database, allow for collaboration on media measurement services and enable expansion of Kantar Media’s data products in Africa.
Kim MacIlwaine, CEO, TNS Africa, Mediterranean & Middle East said: “Mobile is an increasingly important mode of communication for market researchers, and we’re excited to collaborate with GeoPoll to expand our data product offerings in key African markets. We believe GeoPoll’s robust mobile surveying technology combined with TNS and Kantar Media’s expertise in market and media research will be beneficial to all of our clients working in Africa.”
“GeoPoll has worked hard to drive increased access to quality information in Africa. We’re excited to partner with TNS and Kantar Media to improve the availability of reliable, cost-effective data across Africa and look forward to expanding the partnership in the coming years,” said James Eberhard, CEO of GeoPoll and its parent company Mobile Accord.
TNS, a global leader in market research and Kantar Media, a leading audience measurement and analytics company, are both part of Kantar, one of the world’s largest insight, information and consultancy groups.
In the past two years GeoPoll has rapidly expanded its services in Africa, opening an office in Nairobi, Kenya, and increasing their presence in South Africa, Ghana and Nigeria. In June 2014, GeoPoll became the largest provider of overnight media ratings in Africa with the launch of its Media Measurement Service, currently running in Kenya, Ghana, Nigeria, Tanzania, Uganda, and Rwanda.