Launched in 2014, Printivo seems to have carved a niche for itself in helping Nigerian SMEs look their best through print marketing. The company which serves its SMEs customers via its website that provides thousands of free templates for various print products from business cards to letterheads, envelopes, greeting cards, flyers, roll up banners and promotional items like notepads and mugs is obviously stopping at nothing to make its service available to everyone. Customers can easily visit the website, select a product, pick from thousands of templates to customise or upload their own designs for Printivo to print.
“We want to make it possible for everyone to promote their businesses no matter how small with print marketing of top quality at very affordable prices and have it delivered to them anywhere in Nigeria at the fasted time possible. It’s been over a year since we launched and our customers are getting super creative with their print marketing. We have shipped to almost all of the 36 states of the country and have treated thousands of others of diverse categories. Print is a way of creating strong brands, and emotions. SMEs need it to look great in the market place. Bigger brands need it too. Everyone needs printed products and we are reducing the friction between ordering and receiving.”
Customer accolades on social media have helped the company grow its customer base. One can order absolutely anything online today and Printivo has brought the power to design and order prints just almost anything online for small businesses and families across the nation. A Google search for the word “Print” and “Printing” will Printivo boldly in your face.
When asked what’s the strength behind the company’s success in meeting and beating customers’ needs, Oluyomi said “It’s the power behind everything we are doing; The Human Part. We’ve built state-of-the-art technology backed by fulfilment print production line to meet demands. Amazing tools that help our customers create their marketing without design skills using free templates for everyone. However, the human part sits atop all our operations. We consistently communicate this to ourselves that for our entire technology and processes work for our customers. We have to put the human in all of us into everything we do. From the customer’s first contact with us, they should see humans, feel humans and feel served by humans at the end of the transactions. Everyone is in Customer Happiness department, all departments inclusive.
Printivo, which currently serves thousands of SMEs across the country as well as larger organisations like Google, Sahara Energy, Samsung, Etisalat, Hotels.ng, Konga, The Nigerian Stock Exchange and a host of other multinationals, claims they are yet to scratch the surface.
“We are building Nigeria’s largest print provider where anyone can almost print anything that need to make their business look good or to send out as individuals, get it done completely hassle free and have it delivered within days.”
The major question here is: Just how relevant is print in a digital world? It is obvious that instead of killing prints, digital innovation is merely opening new frontiers for print production, operation and distribution. Sales and marketing of print product is rising globally at 18-20% every year. While print media like newsprint, magazines etc. are experiencing a decline, commercial printing and printing of marketing materials seems to be on the fast lane and it’s not slowing down for anyone.
“The print industry has never seen the level of innovation in print production, operations and distribution like it has been the last few years,” says Oluyomi Ojo, who was the only African speaker at the Online Print Symposium which held in Germany in May this year. He is confident that Printivo will continue to expand its categories and offering and innovating massively for its customers.
Hear him: “The future of print is on-demand, people who once have to travel from one point to another in various busy cities just to sit at the print shop for a pack of 500 business cards and probably be told to come back in a week can now sit at the convenience of their homes and office, visit our website, pick a template they like customise it or even upload their own designs and have it shipped to them anywhere in Nigeria within days.”