The 2015 edition of Jumuiya ya Afrika Mashariki Utamaduni Festival (JAMAFEST), East Africa’s premier Arts and Culture fiesta has been officially launched in Nairobi.
Scheduled to hold at the Kenyatta International Conference Centre in Nairobi, Kenya from August 2nd to 8th, 2015, the festival will bring together East African cultural practitioners and administrators to celebrate the rich and diverse cultural heritage of East Africa.
Addressing invited guests, media fraternity and stakeholders at the launch event, Kenyan Cabinet Secretary for Sports, Culture and The Arts, Dr Hassan Wario said one of the objectives of JAMAFEST is to foster the economic development of the East African Community (EAC) by nurturing the growth of a strong creative and cultural industry sector.
“This is in tandem with this year’s theme “Unleashing the economic potential of cultural and Creative Industries in the EAC”, he said.
The festival is set to rejuvenate the long standing political, economic, social and cultural ties between the peoples of the Partner States thus deepening integration for their mutual benefit.
It will also contribute to ongoing initiatives to actualize the Treaty for the Establishment of the EAC besides providing the platform and opportunities for marketing cultural and creative commodity outputs within the region and internationally.
The event will be an epic experience for the city residents, arts and culture lovers. From children’s games such as kati and Kora, to the bao-ajua game of the people of Malindi and amalengo traditional wrestling matches from Budalang’i. The JAMAFEST will also feature performances in music, dance, drama, acrobatics and exhibitions of paintings, literary works & publications, carvings, weaving, film/documentary, beading, photography, design and fashion show among others.
The 1st edition of the JAMAFEST was held in February 2013 in Kigali Rwanda, and it attracted an audience of over 17,500.