First Bank of Nigeria Limited has partnered with Lork Enterprise LLP, managers of Freedom Park, British Council and Ebony Life Television, to develop the First@arts initiative, which is aimed at promoting the creative industry in Nigeria.
Folake Ani-Mumuney, Head, Marketing & Corporate Communications, First Bank revealed that the First@arts initiative was driven by the quest to promote entertainment as a veritable vehicle for cohesion amongst family and friends and it demonstrates the bank’s dynamism as a provider of bespoke services that meet the needs of its strong global-wide customer base.
The initiative is set to provide a bigger platform to drive several arts and theatrical performances, television programmes whilst exploring several new, relevant and engaging avenues to create entertainment and value for its teaming audience across the globe.
According to Ani-Mumuney, “First Bank is particularly interested in Arts and Culture and has established First@arts initiative as a platform dedicated to promoting arts and culture events. The bank has supported several theatrical performances, dance and drama events as well as carnivals under this platform and would through our new partnerships drive further engagements for our esteemed customers, promote creativity and enterprise.”
She noted that the bank’s partnership with Lork Enterprise LLP, managers of Freedom Park, British Council and Ebony Life Television is based on their rich pedigree to deliver credible performances as well as drive arts and culture over several years.
Theo Lawson, CEO of Lork Enterprise LLP, said in a statement, “The partnership with First Bank will totally change our capacity to engage and promote the bountiful latent talent we regularly come across as well as provide a rich menu of entertainment and experience for our visitors.”
First Bank has over the years influenced the history and growth of Nigeria through the sponsorship of several arts initiatives across diverse cultures and has continually supported the annual Calabar festival, Enugu Carnival, Thespian theatre and the drama and dance group, Umoja from South Africa amongst others.