For most commuters who find themselves in traffic jams, one thing they just wish to do is wave a magic wand that’ll create an extremely free road. No one likes to get stuck in traffic, everyone wants a means to arrive at their destinations faster.
Odionye Confidence and Jessica Omoro have created Beat Traffik to help commuters in Lagos, especially car owners or drivers avoid traffic, and arrive their destinations faster. The mobile and web app crowd-sources regional reports regarding traffic jams and accidents to enable commuters take traffic-free routes.
The real-time traffic alert, crowd-sourced from user updates and traffic partners in various locations around Lagos does not only provide updates on traffic jams and accidents, but also provides users with alternate routes that are less crowded.
The Beat Traffik app also has an advertising model, whereby businesses can pay for app users to see advertisements on business deals, services and goods relevant to their immediate location.
Beat Traffik currently operates only in Nigeria, with an aim to ease the driving experience for Lagosians and reduce the traffic congestion faced on a daily basis. There are also plans to expand across Africa, and incorporate a system that allows users to pay for traffic fines through the mobile app.