Phone communication plays a vital role in cross communication with customers and business partners. It is invaluable in business. It enables accessibility, time saving, details checking appointments scheduling and international and local calls access anywhere and anytime. With phone communication, business owners had benefited immensely by using the platform to improve sales process and sales calls.
But there is a side to phone communication business owners ignore without understanding the effects to their business. That side is known as ‘Dodging Business calls’.
The first thing that traders/ Entrepreneurs/ Small business owners need to recognize is that all business deals have a credit and debit side. While it is favorable to pick a debtor’s call as a business owner, one must also pick a creditor’s call. Both are business calls.
I ran a survey and got results which showed that business owners are not too inclined to pick creditors calls especially during ‘slow’ business periods. The reasons vary but the summary is that a debtor business owner wouldn’t like to pick a creditor call if there’s no cash to pay out.
The downside of such communication behavior is that the business owner also stops picking incoming calls from unknown phone numbers totally. This is borne out of the necessity to avoid being caught unawares by a creditor using another phone number to reach the debtor.
What most business owners do not realize is that such communication behavior affects their business outlook negatively over time. The cost-benefit ratio of avoiding creditors’ calls to the business outlook is negative.
Research results states that, in a given time frame (~ 1 month) it takes a debtor trader to clear his debts with his creditor, the debtor business loses several incoming business calls. This includes potential business as a result of referrals/maintenance of old clients using new numbers to call in. Your business loses out on these due to this phone communication behavior.
The debtor business owner loses as well the opportunity that aligns with accessibility with creditors and the needed ‘strength’ of resolve important to navigate Nigeria’s business climate. In business, there are always slow periods but nothing calms the agitation of a creditor more than being accessible. Being inaccessible to creditors as a business owner by avoiding calls is self-limiting both for the business and its promoter due to the fact that business can still be transacted by both parties even whilst there’s debt.
There is the need to be able to consistently pick calls on your business lines, and return missed ones if the business is to avail self to all business opportunities. In summary, you should always pick your business calls. It pays.
Picture source: www.hausa.leadership.ng