Lenovo has officially launched its Smartphone business in the East Africa region of Africa. The multinational, which is one of the top five mobile phone makers in the world, has extended operations to East Africa with Kenya as its gateway. Danish Oyugi, who is the business head of Lenovo East Africa announced in a press conference in Kenya today. “We are trying to give Kenyans an opportunity to own high end phones that are affordable,” He said.
Oyugi also said that his firm hopes to use innovative marketing strategies to capture at least 10 percent of the smartphone market in the next six months. He also cited the growing internet usage as a growth opportunity for the company.
According to the latest Communication Authority of Kenya fourth quarter sector report for the year 2014/15, there are an estimated 29.6 million internet users. Mobile data subscriptions contribute to 99 per cent of the total subscriptions.
The Head of Operations for Middle East and Africa for Lenovo Business Mobile Group, Sharay Shams said that the company is optimistic in the success of the mobile phone business in the East African region.
To boost its smartphone market in the region, Lenovo is partnering with telecommunications and major distributors in the various EA countries. The technology manufacturer has already signed a partnership with Safaricom and is currently pursuing Airtel.