First Bank of Nigeria Limited is offering its customers and consumers a unique opportunity to participate in a onetime blockbuster titled: Life is a Movie featuring ‘Customers’ Firsts’.
In a statement, the bank said it is again living up to its brand promise to put customers first, through a series of consumer experience, exploring the concept of ‘First’ from a customer’s perspective.
“Moments in our lives play out like scenes from a movie which could fit into the genres of romance, adventure, comedy and definitely drama. Whatever this moment is, FirstBank is requesting you to share this moment with us so we can begin to see the world from our customers’ point of view,” it said.
With the ‘Life is a Movie Campaign’, the bank is requesting its customers to share experiences and moments of their ‘First’ activities of interests, such as your first bike ride, first plane ride and other first adventure periods of your lives and send video recordings of not more than one minute to the bank.
To participate, a customer is expected to upload his video on his Facebook page and tag FirstBank’s Facebook page – www.facebook.com/firstbankofnigeria or upload his video on his Instagram Page and tag FirstBank’s Instagram Page – www. instagram.com/firstbanknigeria using the hashtag #LifeisaMovie. The best entries will be pooled together to make the first ever customer-focused television commercial in Nigeria starring the selected customers video shots.