The Nigeria Institute of Marketing of Nigeria (NIMN) has announced it has set up a committee within the body to be engaging in consumer research on consultancy basis in order to provide platforms for insight into consumer behaviors and trends.
Intimating the media of the new development in Lagos last week, the President of NIMN, Koledoye said that it is a pity that the institute has not been doing that before now, relegating training and consultancy to the background in its activities. He stated that alongside providing consultancy service for individuals and corporate organisations on market and consumer research, the institute as a form of Corporate Social Responsibility (CSR) would be periodically engaging in consumer research that provide the country and decision makers with some vital information for policy and decision makers.
In line with that, Koledoye said that the institute would be having an opinion poll on the forthcoming election in Bayelsa State. He also said that there are plans to have an opinion poll on the gubernatorial election in Edo State. He further said that after doing this at the state levels, the institute hopes to replicate the process at the national level.
He said that whatever market research the institute engaged in, it would be a product delivered by competence marketing professionals. According to him, the essence of the new service is because marketing is about consumer satisfaction and it hopes through the service adds some value to its members and the general public.
National Institute of Marketing of Nigeria (NIMN) is the body for professionals engaged in marketing and related fields as marketing practitioners, sales and marketing directors, customers’ managers, relationship directors, media planners, channel developers, creative directors, value builders, brand builders, enterprise builders, corporate and institutional governors, transformers, marketing and mass communication experts, general managers and chief executive officers.
The institute was established through the Act of Parliament No. 25 which was promulgated in July 2003. Hitherto, two professional bodies, the Nigeria Marketing Association (NIMARK) and the Chartered Institute of Marketing of Nigeria (CIMN) had existed as separate professional bodies competing for membership and authority to regulate the practice of marketing profession in Nigeria. The NIMN Act effectively merged the two erstwhile independent bodies and conferred chartered status on the new professional body.