The search engine giant, Google, yesterday introduced its Google Play Music in the Africa, starting with South Africa.
Google Play Music is debuting in a very competitive market for on-demand music streaming services that also includes Apple Music.
Google South Africa announced that, “Starting from yesterday, local music fans will have an unlimited pass to a huge library of music, on all of their devices, from all the major record companies, as well as top local and independent labels,”
South Africa is known to have the most advanced digital media market in sub Saharan Africa and it is reflected in a fledgling but busy digital music market. With the earlier entrance of Apple Music in June, the industry is set to experiencing a competition that is very healthy for the growth of the country according to analysts.
According to Google, Google Play Music will be available on both Android and IOS, and also on play.google.com, and users will be able to curate their own playlists, similar to every other streaming service out there. What’s slightly different about Play Music, though, is that the service allows listeners to upload their own tracks, up to 50,000 songs in fact, for free. And users will also be able to access certain content offline, including tracks downloaded as MP3s.
According to Quartz, the increasing availability of such streaming services, albeit primarily in South Africa, is recognition by tech firms of the business viability of mobile in Africa, especially of users with smartphones. Already, some South Africans who have subscribed to the service due to its trial period availability are giving credit to the latest entrant into the music streaming service in the South Africa digital media industry.