A possible long-term relationship between Airtel Malawi Limited and Football Association of Malawi (FAM) seems to be shaping up as the local football governing body has submitted a proposal for such a partnership. The development emerged at Chiwembe Technical Centre recently when the mobile network services company donated K15 million to FAM for Malawi national football team, ‘the Flames’ preparations for Africa Cup of Nations qualifiers.
FAM president, Walter Nyamilandu, said the donation was timely as they await an invitation from the Council of East and Central Africa Football Association (CECAFA) to participate in the Challenge Cup. While confirming that the association had submitted a proposal to Airtel, for a possible long-term partnership, he said football had the numbers to help promote Airtel brand.
Airtel Malawi acting managing director, Charles Kamoto, said the donation coincides with their celebrations of the attainment of 3.5m subscription base in Malawi. The Malawi’s leading mobile operator Airtel donated towards the ‘Flames’ 2017 African Cup of Nations preparations.
“We have increased our investment in the Flames by 50%. Last year, we started our association with the Flames by donating K10 million generously to uplift their preparation and participation in the 2014 Africa Cup of Nations (AFCON). Airtel Malawi is again flashing its national identity in the senior football sphere. What brings us together today symbolizes the confidence and unity between sports practitioners and the corporate players.
“Remember, apart from being a number one supporter of the Flames, Airtel has for the past four years been running the Airtel Rising Stars (ARS) tournament for the under 17 boys and girls. The company is proud to have been instrumental in unearthing talent from the grassroots,” said Kamoto.
FAM General Secretary, Suzgo Nyirenda, its Competitions manager, Gomezgani Zakazaka, and Airtel public relations manager, Edith Tsilizani, were present.
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