Oluyomi Ojo is the Founder/Chief Executive Officer of Nigeria’s first online print shop, Printivo.com. In this interview, he explained that Pintivo.com was inspired by the need to drive the growth of Small and Medium Enterprise, SMEs in Nigeria.
What is Printivo?
Printivo is an online print shop. It is a one-stop shop for your basic printing needs. Take for instance you are starting a business and needs business cards, just log on to Printivo.com, pick a template you like and edit in real time to your taste, choose the quantity you want and then submit it and pay with your credit card. We will print and ship to your door step anywhere you are in Nigeria.
Printivo goes beyond business cards, we also do letterheads, envelopes, flyers, we are also moving into customised kits now and we are also adding large formats products like banners, wedding gifts etc. So people now have the power to sit in the comfort of their offices and homes and place orders on Printivo.com for print products and Printivo will ship the products within three days if the orders are coming from Lagos and five days outside Lagos.
How relevant is your business model to the growth of SMEs and printing industry in Nigeria?
Every industry needs its own type of innovation. And what Printivo is bringing is innovation and technology to the printing industry. We believe that this will definitely revolutionise how Nigerians print. The culture of having to wait for days, low quality printing, the culture of having to go back and forth to print shops is what we are changing with Printivo.com. And the biggest winners will be the consumers and the printing industry.
The customers now have better and smarter option. Print in its own way adds tangibility to businesses. It gives you something to feel and touch about any business. Besides that, what we are doing is to boost the creative industry itself. We have things we are working on for graphic designers and people in the creative industry. Part of what we are doing now is to drive growth in the graphic design industry itself.
This is an industry that everyone has always overlooked. This is basically because it’s a place you find a lot of freelancers and people that do not even have registered businesses. At the moment, no one is looking at the kind of growth that will be driven in that segment.
In the next couple of years, we are looking at how what we are doing will have impact on SMEs, printing industry and eventually on the creative industry as a whole.
What we are doing does not mean that people will change the way they do business offline. It simply means that more growth will be driven via technology. The print industry as a whole is experiencing its largest form of technological innovation in its history.
*part 2 continues tomorrow