How much do you think Nigeria loses to non adoption of current printing technology?
I may not be able to put a figure to it but from the statistics we have which says that Nigeria is a $200 million market, I think we are losing twice that for slow adoption of current printing technology which is what is driving sales and growth in other markets. However, Nigeria is also not extremely backward.
If you look at print in Africa as a whole, we can conveniently say that Nigeria is one of the countries doing well. But there is always room for improvement. Right now we are one of the best print markets in Africa after South Africa and Egypt.
What are the greatest challenges you have encountered in this business? How can the industry surmount these challenges?
First and foremost, the first challenge an e-commerce business in Nigeria will face is logistics. There is no strong structured logistics in the country. So you are apparently having to build your own logistics system at least if not for every other city, you are going to build it for Lagos and probably outsource the rest.
But one of the challenges we had when we started that was peculiar to us when we started was outsourcing the larger part of our production unit. We were printing some in-house, but some were outsourced to some of our partners who were offering some of our services.
One of the toughest challenges became getting the quality we wanted and getting it in on schedule. And you know customers want the best print and want it on time and whether your partners share this vision remains a question and of course it is none of your customers’ business.
So at the end of the day, we brought everything home. Since we started doing that, we were able to deliver the value that we stand for. Right now we control our entire value chain which is one of the best things that has happened to the business in recent times.
Founded in 2014, Printivo’s digital printing innovations have earned it several industry recognitions. These include N2 million from the Etisalat EasyBusinessmillionnaire hunt grant for SMEs and winner of start-up of the year 2014 award by the Creative Entrepreneur Association of Nigeria Creative Industries Award. Printivo was also represented in the 2014 online printing Symposium that took place in Germany.