KFC Kenya and South African sea food restaurant, Ocean Basket, have partnered with Hellofood to sell food online. According to Hellofood it will now deliver food bought from the two restaurants on its online platform to customers across Nairobi, Kenya’s capital city.
In line with the partnership, both food chains will be looking to maximize on sales by tapping into the robust online market fuelled by a young tech savvy generation and a rapidly ballooning middle class in the country.
Duncan Muchangi MD, Hellofood Kenya said, “There is a paradigm shift on how Kenyans eats, more and more people have realized that they can order for food online from their mobile phones or computers and have it delivered to their office as they work. We are happy to partner with KFC and Ocean Basket to continue to offer this convenience.”
Hellofoods are a global online takeaway food ordering marketplace, with a focus on emerging markets. It enables restaurants to become visible in the online and mobile world and provides them with an industry leading software and technology to generate additional demand. For consumers, hellofoods offers the convenience to order food online and the widest gastronomic range, from which they can choose their favorite meal via app or online with a few fingertips.
Hellofood also known as FoodPanda reaches around three billion people worldwide and allows users in each market to order different cuisines and flavors from hundreds of restaurants which deliver the orders quickly to their doorstep. The company has raised over $20m from a group of investors, including Investment AB Kinnevik and Phenomen Ventures. iMENA’s $8M makes it a strategic investor and partner in Hellofood ME in Saudi Arabia, and into various countries in the Middle East.
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