Uber is considering an expansion beyond Lagos, to Abuja and Port Harcourt cities of Nigeria in the near future. Since they launched in Nigeria in mid-2014 with Ice Prince as their “Rider Zero”, the transportation network company has restricted its services to Lagos state.
But all that’s about to change. Talking about change, they’ve underlined the expansion by changing their twitter handle from @Uber_Lagos to @UberNigeria.
Now, they are looking for potential partners in Abuja, Port Harcourt, and really wherever there’s a large enough addressable market to serve. Since they launched in Lagos, they’ve quickly become the de facto transport service for middle-class millennial.
It’ll be interesting to see how quickly the markets in Abuja and PH respond to their entry. For one, I know that Abuja does not have the transportation problems that made Uber such an attractive option for Lagosians in the first place.
I’m also wondering when Uber experiments like UberMOTO –their motorcycle hailing service that just launched in Thailand, UberRUSH – their logistics and delivery effort, and UberAUTO – their auto-rickshaw project will be introduced to the Nigerian market.
I reckon that non-core projects like these – which were the inspiration behind Uber’s much talked-about rebranding – will be hits in emerging markets like Nigeria. Fingers crossed, on that one.