Enterprise Mauritius led, for the
first time, a delegation of 22 industrialists from the manufacturing sector for a promotional campaign in Australia. Thus, Mauritius showcased from 27 April to 5 May 2016 a wide range of products namely apparel and accessories, jewellery, fruit pastes and jams, and frozen pastries.
It was a unique opportunity for Australian buyers to discover the “Savoir faire” of the Mauritian manufacturers. Mauritius has over the last four decades, diversified its economy through the development of a number of sectors such as manufacturing, tourism, financial services and ICT. Today the country is a well-known exporter to European Union and the USA.
For the Australian campaign, Enterprise Mauritius chalked three major promoting events in Melbourne, Sydney and Perth. From 27 to 28 April, participants showcased their “Made with Care” products at the Melbourne Business to Business Expo Fair. This important fair was organised by the Australian Business Forum where more than 150 exhibitors coming from China, Singapore, New Zealand and Australia were present. More than 5,000 professionals including buyers, sourcing directors and other major stakeholders visited.
Enterprise Mauritius organised Buyers Sellers Meetings in Sydney and Perth from 2 to 3 May and 4 to 5 May respectively. The Australia Africa Chamber of Commerce, the New South Wales Business Chamber, and the Chamber of Commerce of Western Australia provided support to ensure that these promotional events are successful.
This promotional campaign is in line with Enterprise Mauritius’ strategy to diversify exports to new markets like Australia, Africa and Russia. Further, exports to Australia are showing a constant increase averaging more than 30% over the last years. Enterprise Mauritius is now putting all efforts to connect participants with major distribution channels in Australia, and hence position Mauritius as an alternative reliable sourcing destination for Australia.
The Ambassador of Australia in Mauritius, Mrs Susan Coles, and the Ambassador of Mauritius to Australia, Mr Patrick Cavalot, also collaborated to make the campaign successful. Through this initiative, the partnership and bilateral relations between both countries was further strengthened.