CPAfrica sat down with Etimbuk Bassey, Product Manager of SimpleLink, a new payment solution from SimplePay. We asked him a few questions about the product he oversees.
CPAfrica: Hello. Please introduce yourself for the benefit of our readers.
Etimbuk: I am Etimbuk Bassey. I work with SimplePay. I am part of the SimpleLink team.
CPAfrica: Great. SimplePay is a payment processor that has been around for a while. What is SimpleLink and what motivated its development? What sort of problems did you see and set out to solve with this?
Etimbuk: SimpleLink is a link payment solution for small businesses that do not have website. SimpleLink has been on beta pilot for a while as a Business to Business solution for our clients (a good example is Balogunmarket.ng). There is a social commerce revolution in Nigeria, a lot of unemployed Nigerians are now selling on social media. Selling on social media now is serious business but there is no payment solution that presently meet their need. So we decided to open it up to all. With Simplelink you can receive payment via social media and sms with a link.
CPAfrica: This is interesting. I take it that people can also use this to sell on messaging apps like BBM and WhatsApp?
Etimbuk: Yes; certainly.
CPAfrica: Do explain how it works. Let’s say I am chatting with you on BBM or having a Twitter exchange and you want to send me money. How does it work out in practical steps?
Etimbuk: For example the payment implementation adopted by Balogunmarket.ng is link payment with Whatsapp.
- You visit simplelink.ng and sign up.
- You enter the product or service you want to receive payment for, enter the amount and click on Generate Link.
- The link is generated. You click on ‘Copy Link’ to copy the link and send it to the person you via BBM or twitter to receive payment.
- The person you are sending the link to click on the link, fills in a few details, Enter card (mastercard, visa, verve) details and makes payment.
CPAfrica: Cool. In recent times, we have seen quite a number of payment processors and solutions launch in Nigeria. Is SimpleLink limited to just Nigeria or can anyone anywhere in the world signup and use it to receive payments?
Etimbuk: SimpleLink is a product of SimplePay Limited. We are looking at Nigeria for now, but we hope to pilot in other countries soon.