This post was originally published on TNWAfrica by CP-Africa’s Nmachi Jidenma…You can read the full article via the link below this post.
Mobile advertising firm, InMobi has an interesting recent report on mobile advertising in Africa. The report reveals current trends and industry drivers shaping the continent’s evolving mobile ad space.
In terms of devices, Nokia remains the continent’s dominant device manufacturer accounting for about 61% of mobile ad impressions. Its Nokia 6300 series phones is the most popular device on the continent and at present, 12 of the top 15 devices in Africa, are Nokia brand handsets.
In addition, among smartphone platforms, Nokia’s Symbian is king accounting for a 24.2% market share. RIM/iPhone OS and Android account for only about 4.4% of the market collectively.
Together, Nokia OS and its Symbian OS represent about 61% of total impressions in the African mobile market.
Read the full article on The Next Web Africa here.