As the Nigerian online publishing ecosystem evolves, a number of online advertising networks have been cropping up, offering to provide an alternative to larger more established networks by offering more favorable profit sharing terms. One of such services is Efikomedia. Founded by Tosin Osibodu, the site aims to offer Nigerian publishers value by giving them access to more relevant local ads that can hopefully boost publisher click-through rates. Others involved in the website include Simi Idowu who is in charge of Partner Acquisition and Advertising, and Rafael Levy who is in charge of Financial Operations.
The service is still in its early stages. We got in touch with the Founders to find out if they have closed any final deals with publishers but they say it is still in the works. You can sign up to the company’s invite list by visiting www.efikomedia.com.
You can also check out an informational video about the service below.