African technology research and analysis portal, Balancing Act Africa recently released a report on mobile apps in Africa. Titled “Mobile apps for Africa: Strategies to make sense of free and paid apps,” the report will prove useful for app developers, investors and business strategists looking to be active players in the African mobile apps space.
Some interesting insights gleaned from the report:
– There is sufficient indication that smart phones will gain a more significant market share on the continent soon. This is based on usage surveys that indicate that African users are increasingly partaking in more non-voice activities o their mobile phones. In countries like South Africa, smart phone adoption rates have continued to rise and this trend is expected to be mirrored in other African countries as smart phone prices decrease over time.
– As such, over the next few years, more Africans would up the current handset pyramid and become more feature rich phones and smart phone users. Though Nokia handsets continue to be a favorite on the continent, over time, Balancing Act expects that other manufacturers such as Research in Motion will catch up particularly through adoption in the smart phone segment.
The report also includes some insight on gender distributions of African app developers as well as commentary on how disruptive international app stores have been for African mobile operators.