To give developing countries the opportunity to expose their matches on international platform, the Confederation of African Football (CAF) have formally signed a contract with the Italian company B4 and French entity Lagardere sport and its subsidiary Sport Five to centralize Television and Marketing rights for the African Preliminaries of the 2014 world cup.
CAF chairman Issa Hayaou on behalf of the organization signed the contract in Cairo on Tuesday with Mr Bianchi and Mr Le Marchard for B4 and Largadere sport respectively. The contract will cover the World Cup qualifying match that will begin in November 2011 and end in November 2013 between 52 countries.
The contract guarantees a minimum of 23 million US Dollar for all the 52 countries in matches to be played across the continent.
The decision to centralize the television and marketing rights was unanimously agreed by all CAF national association in a meeting held on May 31st. The contract also covers a minimum of ten advertising boards to member association exclusively. Due to the solidarity approach taken, the agreement will also allow a substantial increase of revenues for a vast majority of football association.