Launched in March 2011, DealDey features a daily deal on the best things to do, see, eat, and buy in Lagos and Abuja. DealDey is an easy and fun way to get fantastic deals on great experiences. At DealDey we support local businesses and in return they support consumers with good savings! We want to create a “Win-Win” scenario each and every day for local merchants who want to attract new customers, and consumers who want to save money and take advantage great services and activities in their own city.
Tosin Ajibade, popularly called “Olori SuperGal”, a Nigerian blogger based in Lagos recently had an exclusive interview with Mr Simdul Shagaya, the CEO of Dealdey Services Nigeria (dealdey.com). Below are excerpts of the interview! Click here to read full story
OloriSuperGal: Tell us what DEALDEY is all about?
OloriSuperGal: DealDey came into the Nigeria market March 2011, how has it been so far?
It has been fantastic and its been really good on several levels and one of the things we mentioned was the membership so when we started earlier this year it took us about a month to add our first 500 members but now we are adding about over 500 members a day and so its building up our first deal that we offered we were excited when we sold 8 – 10 coupons and now for a restaurant deal we sell like over 200 deals. For a product deal we sell it out within 24 hours so the rate at which people are buying is speeding up also which means people are getting to know the brand and trusting us which is very important to us. When we started we were about 3 employees but now we are almost about 13 so we are growing that quickly. We are also opening a new branch in Abuja next week so its all growing in the right direction. Obviously it shows we have a lot of work to do to make sure our customers are satisfied and happy but next year should be very critical especially for E-Commerce and electronic payment push made by the Central Bank.
OloriSuperGal: So far DealDey is known online through the use of Social Media Networks (Twitter and Facebook) and other markets are so doing something similar to what your company is offering Nigerians. Now its like a competition because other markets are out there.