To encourage and facilitate more investment in the continent, Africa’s largest oil company, Tullow oil and English Football club (FC), Sunderland FC, have launched a new business initiative- ‘invest in Africa.’
The collaboration of the two companies is meant to promote Africa investment opportunities to the international business community through football, boost domestic job market, encourage long term investment across the continent to help build and develop local capacity, develop skills and stimulate economic growth.
With investments in 17 Africa countries, “Invest in Africa” plans to collaborate with five other people to encourage more focus on the international business community focus on Africa.
Speaking on the partnership, the chief Executive of Tullow, Aidan Heavy said, “Lots of people I have spoken to about Africa in the international business community think of Africa in terms of charity and aids and not in terms of investment destination- but I believe Africa presents one of the best opportunities in the world today and its initiative is to promote that.”
Speaking on the partnership, director of International Development for Sunderland FC, Naill Quinn, said the club is excited about the ground breaking opportunity to bring Sunderland into new territories, adding that he believes the global appeal for the Premier League can be harness to benefit Africa.
SunderlandFC would use its media presence, football pitch and other outdoor opportunities to promote the ‘invest in Africa’ message. It also plan to touch base with local people in Africa and help young people develop their talents in both soccer and other career choice in the future.
SunderlandFC has become one of the recognised club across Arica with Asamoah Gyang, John Mensah, and Sulley Muntari (Ghana), Stephane Sessegnon (Benin republic) and Egypt international, Ahmed Elmohady being in the club since 2009.