Google recently launched a data packed, insights driven website, Insights Africa filled with insights on people’s behaviours and attitudes regarding the Internet in Africa. The website which is publicly accessible and intuitive contains data based on interviews with 13,000 people in urban centres of 6 key African countries – Ghana, Kenya, Nigeria, Senegal, South Africa and Uganda – to understand how and why people use the internet, what prevents non-users from coming online, and much more.
Here is what Google had to say about the site on the Google Africa blog:
As more and more people start using the internet in Sub-Saharan Africa, it becomes ever more important to understand the online population.
After completing the study, we wanted to make sure that this data was publicly accessible, easy-to-understand, and to ensure that website visitors could focus on the information that is most useful to them. That’s why we’ve created filters for country, age, gender and internet usage level, which you can select with just a click.
To create your own customized dataset, simply access InsightsAfrica, select a category from either the top drop-down menu or by hovering over the multi-coloured icons. Once you are viewing a particular category of information, you can use the lefthand menu to focus on specific demographic groups, change the layout of the graphs or download, save and share your graphs.
To access the data on Insights Africa, visit www.insightsafrica.com